Perceived Quality Index

Benchmark, understand and address craftsmanship from the customer’s point of view.

Our Perceived Quality Index is a scientifically-validated approach to product benchmarking that’s built on customers’ expectations. We help you understand what customers really care about so that you can identify and address your perceived quality challenges, rank your solutions against the industry’s best, and reduce costs.

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How we help

Cost reduction

Our Perceived Quality Matrix makes it easy to see where you’ve over-invested and exceeded customers’ expectations. We can then tell you how you can safely reduce cost, without undermining the customer’s experience.

Absolute objectivity

Validated by 10 years of research from the world’s leading automotive engineering institute, Chalmers University of Technology, our quantitative approach removes the subjectivity associated with expert reviews and qualitative customer clinics.

Holistic assessment

Customers don’t think about your product in terms of gap and flush, NVH, or fit and finish. What's important is how it looks, feels, sounds, and even smells. We translate the customer’s abstract experience in to a detailed, quantitative assessment of the most important areas to address in design and engineering.

Industry ranking

Our Perceived Quality Index is the only objective, industry-wide ranking of customers’ perceptions of quality. It gives you unparalleled insight into what defines an industry-leading product, and helps you position yourself against your competitors.

Available reports

Our library of Perceived Quality Index reports is focussed on the most significant new models and is always growing. If there is a specific vehicle that you’d like to see benchmarked, please submit a request.