Customer Acceptance Index™
Validate critical planning and design decisions with customers in just two weeks.
Our Customer Acceptance Index™ quantifies customer acceptance for everything from take rates and trim levels to totally new design directions. Working with customers in your key markets, we can take you from intuition to idea to action in a fraction of the time needed for traditional market research methods.
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How we help
Compare key markets
What appeals to customers in China can be different from what appeals to customers in India, or Europe. We can give you national and even regional-level insight in to how your product planning and design decisions will impact customer acceptance.
Rapid response
The time pressures of vehicle programs rarely leave room for extensive research studies. We can provide validated responses to your critical questions within two weeks.
Statistically valid
Our rigorous, repeatable approach has been developed through 10 years of research at the world’s leading automotive engineering institute, Chalmers University. This means you can be confident that the decision you make is the right one.
Senior Leader, Automotive Strategy & Branding