Increase perceived quality and reduce costs.
Science-backed services to help improve craftsmanship and customer acceptance, and target critical trends.
How we help
Objective insight
Our standardised, scalable and scientific approach is validated by 10 years of research from the world’s leading automotive engineering institute, Chalmers University of Technology.
Customer centred
Other approaches to benchmarking start with engineering and cost. We start with the customer’s perception of quality and understanding of design. This means we can help you focus your planning, design and engineering efforts on the areas that matter most.
Global relevance
We can tell you how customer perception varies by market, and by demographic. Our unique customer cohorts represent thousands of customers from the world’s most important markets: China, Germany, and the United States. This makes it easy to compare and adapt to their preferences.
Easy to understand. And share.
Our reports make it easy to understand and communicate design opportunities and issues, supported by bold visuals, compelling data, and clear writing.
Product Manager, Automotive Benchmarking
“Intended Future bridges the world of engineering, design, and the customer”
